Mariane Meira

Senior Publisher Development Manager

Hamburg, DE.

About

Results-driven Senior Publisher Development Manager with over a decade of international experience scaling digital affiliate partnerships, publisher monetization, and commercial growth across EMEA and global markets. Recognized as EMEA Sales Manager of the Year 2024 at Skimlinks after driving 56% year-over-year revenue expansion across key commerce portfolios. Proven track record leading commercial teams, negotiating complex multi-tier partner agreements, and leveraging marketing analytics to maximize publisher yields.

Work

Skimlinks

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Senior Publisher Development Manager

London, England, United Kingdom of Great Britain and Northern Ireland

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Summary

Lead strategic publisher development across premier EMEA media networks, driving long-term retention, affiliate optimization, and sustainable revenue diversification.

Highlights

Cultivate and scale high-value strategic partnerships with top-tier EMEA publishers, delivering double-digit revenue expansion through tailored commercial initiatives.

Identify and execute monetization opportunities using granular marketing data analysis, increasing average partner earnings across commerce content properties.

Act as lead strategic advisor to enterprise media groups, guiding technical affiliate integration and optimizing multi-channel yield strategies.

Collaborate with product and merchant development teams to unlock new commerce advertising streams and streamline publisher monetization workflows.

Skimlinks

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Publisher Development Manager

London, England, United Kingdom of Great Britain and Northern Ireland

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Summary

Managed and expanded a global commercial portfolio of high-volume shopping, coupon, cashback, and price-comparison publisher platforms.

Highlights

Delivered 56% year-over-year revenue growth across a global publisher portfolio through rigorous account optimization and targeted commercial expansion.

Awarded EMEA Sales Manager of the Year 2024 in recognition of outstanding commercial quota attainment, strategic partner acquisition, and business growth contribution.

Developed high-yield commercial relationships with leading shopping publishers, cashback portals, wishlist services, and price-comparison sites globally.

Conducted systematic partner performance evaluations, identifying commercial conversion gaps and introducing high-margin affiliate marketing solutions.

Yieldkit GmbH

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Team Lead Publisher Success

Hamburg, Hamburg, Germany

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Summary

Directed the Publisher Success division, managing commercial operations, pipeline performance, and strategic publisher retention initiatives.

Highlights

Led, mentored, and developed a high-performing Publisher Success team, setting performance KPIs that elevated team retention and commercial deal velocity.

Architected and rolled out publisher growth frameworks across key accounts, driving sustained portfolio monetization and opening new commercial pipelines.

Supervised end-to-end sales operations, commercial contract negotiations, and partner onboarding pipelines while reporting directly to the VP of Operations.

Engineered cross-departmental alignment between technical account management and business development to expedite publisher integration cycles.

Yieldkit GmbH

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Publisher Development Manager

Hamburg, Hamburg, Germany

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Summary

Managed and expanded international publisher relationships, negotiating commercial terms and maximizing programmatic and affiliate revenue gains.

Highlights

Grew partner revenue across an international publisher portfolio through in-depth traffic performance analysis and proactive account optimization.

Negotiated long-term commercial terms and service agreements, accelerating publisher onboarding while securing high partner retention rates.

Troubleshot complex day-to-day publisher challenges, streamlining affiliate link delivery and enhancing technical integration reliability.

Collaborated with product teams to translate publisher performance feedback into actionable platform feature improvements.

Yieldkit GmbH

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Business Development Manager

Hamburg, Hamburg, Germany

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Summary

Prospected and secured strategic digital publishing partnerships to expand the European content network footprint.

Highlights

Identified and prospected high-growth publisher accounts across European markets, increasing qualified inbound and outbound pipelines.

Negotiated commercial terms and closed distribution agreements with digital media properties, expanding inventory diversity.

Coordinated with implementation teams to ensure efficient publisher onboarding and rapid time-to-first-revenue for newly acquired partners.

SuperWeb Inc.

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Business Development Manager

Hamburg, Hamburg, Germany

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Summary

Executed outbound sales strategies and built strategic affiliate relationships to enhance digital monetization.

Highlights

Conducted outbound partner acquisition campaigns targeting European digital publishers and content properties.

Managed partner negotiations from initial qualification to contract finalization, ensuring adherence to revenue targets.

Analyzed digital campaign performance metrics to identify high-converting commercial opportunities and traffic verticals.

DAA Deutsche Auftragsagentur GmbH

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Online Marketing - Research & Development

Hamburg, Hamburg, Germany

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Summary

Conducted quantitative digital marketing research and campaign testing to optimize customer acquisition and conversion rates.

Highlights

Analyzed digital acquisition channels, evaluating traffic trends to identify conversion bottlenecks and improve campaign performance.

Researched competitive market landscapes and emerging online marketing methodologies to optimize client acquisition funnels.

Collaborated with product and marketing teams to implement data-driven testing protocols for digital lead-generation campaigns.

Savings United GmbH

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Business Development Brazil

Hamburg, Hamburg, Germany

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Summary

Drove business development initiatives and publisher relationship building in the Brazilian digital coupon and commerce market.

Highlights

Established publisher outreach pipelines across the Brazilian eCommerce market to scale regional promotional coupon distribution.

Negotiated commercial partnership agreements with top retail portals, expanding local merchant visibility and traffic flow.

Monitored localized market analytics to align commission structures with regional competitive benchmarks.

Savings United GmbH

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Affiliate Manager at Cupom.com

Hamburg, Hamburg, Germany

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Summary

Managed affiliate marketing operations, merchant communications, and promotional distribution for Cupom.com.

Highlights

Managed core affiliate partnerships with prominent eCommerce advertisers, optimizing promotional link delivery and affiliate revenue.

Analyzed traffic metrics and conversion data to secure exclusive merchant coupons and premium placement agreements.

Monitored affiliate network compliance and transaction validation, ensuring accurate payout reporting and strong merchant retention.

Maria Florzinha

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Product Manager

São Paulo, São Paulo, Brazil

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Summary

Led product planning, vendor negotiations, and end-to-end commercial development cycles for consumer fashion collections.

Highlights

Managed end-to-end product lifecycle from conceptual design through production, pricing strategy, and retail delivery.

Analyzed sales performance and customer purchasing patterns to adjust inventory planning and product line profitability.

Collaborated with cross-functional design, sourcing, and marketing teams to meet strict seasonal delivery schedules and margin goals.

Education

Universidade Anhembi Morumbi

São Paulo, São Paulo, Brazil
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Bachelor's degree Fashion/Apparel Design Grade:

Courses

Product Development & Lifecycle Management

Market Research & Consumer Analysis

Commercial Production & Merchandising

Brand Communication & Visual Strategy

Awards

EMEA Sales Manager of the Year 2024

Skimlinks

Recognized for outstanding commercial performance, exceptional contribution to company growth, and driving 56% YoY revenue expansion across global publisher portfolios.

Languages

Portuguese

English

German

Spanish

Certificates

Business Analytics: Marketing Data

Coursera / Professional Credential

Skills

Commercial Account Management

Key Account Retention, Portfolio Growth, Client Advisory, Revenue Expansion, Contract Negotiations.

Publisher Monetization & Affiliate Marketing

Skimlinks Platform, Affiliate Networks, Content Commerce, Shopping Publishers, Coupon & Cashback, Price Comparison.

Business Development & Sales Operations

Partner Acquisition, Pipeline Management, EMEA Market Strategy, Commercial Strategy, Cross-Functional Collaboration.

Data Analytics & Strategic Planning

Marketing Data Analytics, Performance Analysis, Publisher Optimization, KPI Tracking, Revenue Modeling.

Leadership & Team Management

Publisher Success Leadership, Team Mentorship, Target Setting, Operations Reporting.